Over the past two years, fashion retailer Zara has been testing and then expanding its in-store click-and-collect parcel lockers, starting in Spain, then expanding to London, Milan, and most recently Hamburg.
So what’s the big deal?
First of all, these are possibly the sauciest parcel lockers ever. You would expect that with a fashion retailer, but just the same, compare them to the utilitarian parcel lockers installed in public spaces. The lockers in Milan (see below) are covered with antique brass to match the store’s look.
Secondly, these lockers have a huge capacity. The Cleveron lockers at Zara’s store in London Stratford can hold up to 2400 parcels.
Finally, and as we all probably know by now, in-store click-and-collect is driving up in-store sales and helping manage delivery costs.
The disadvantage of being in-store is that collections are limited to store opening hours, but the payoff is that customers are in the store (and might buy additional items) and the retailer can create an entire environment and experience around the lockers.
Marek Różycki (Last Mile Experts) and I will be discussing all this and more - including parcel locker and PUDO case studies - at our specialist seminar and workshop at Parcel+Post Expo in Amsterdam on 1 October.
“Gone are the days when retailers in developed e-commerce markets looked down on lockers - Zara and other smart retail networks are rolling out click-and-collect parcel lockers. More choice and convenience for customers… especially if or indeed when a returns service is offered. Well done Zara!” - Marek Różycki, Managing Partner, Last Mile Experts
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