In the month leading up to Christmas, Swiss Post is discounting the cost of sending parcels by 1 franc.
The discount applies for private customers only, for parcels sent within Switzerland from 26 November up to and including 24 December.
Cutting prices at peak time - when record volumes are expected - was agreed upon jointly by Swiss Post and the price regulator. Will it help boost C2C parcels during peak period? Or will it simply result in lower revenue collected for C2C parcels? Something to watch when Swiss Post reports its results next year.
“A discount is nice, but it doesn't encourage any improved behaviour by senders,” says Marek Różycki, Managing Partner at Last Mile Experts. “The discount could apply only for customers who provide a mobile phone number for recipients, for example. Or perhaps as a reward for signing up for a Swiss Post membership programme along the lines of La Poste's Colossimo or Australia Post's Shipster.”
It seems like an opportunity lost to make more of the personal contact Swiss Post has with customers at Christmas time.
A big peak coming up
On a usual work day, Swiss Post sorts an average of about 800,000 parcels. Compared to an average day, parcel volumes in 2017 increased by some 32% during Cyber Week (the week including the days leading up to Black Friday and Cyber Monday).
And this year’s peak is expected to be even bigger. Swiss Post has increased staff levels by 30% and will be sorting parcels every Saturday from 24 November until Christmas.
On peak days, around 1.3 million parcels pass through the sorting centres. Swiss Post has invested heavily in sorting centre capacity, increasing capacity by 25% since 2014.
Of course, snow and adverse weather conditions could bring delivery to a grinding halt, leading to a backlog of parcels at sorting centres.
And what of same-day delivery via notime? Has Swiss Post integrated the courier and technology company into its operations? Another development to watch in 2019.
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