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Episode 69 - Informed Delivery: innovation in letters and direct mail

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Episode 69 - Informed Delivery: innovation in letters and direct mail

Ian Kerr

Mark Fallon, President/CEO of the Berkshire Company

Mark Fallon, President/CEO of the Berkshire Company

Is there such a thing as innovation in letters? Mark Fallon, President and CEO of the Berkshire Company, analyses the US Postal Service's new Informed Delivery notification service. We cover:

  • How Informed Delivery works
  • Advantages to marketers
  • Results from the trial
  • What's in it for customers

Also in this episode, I talk with Judy Frothingham from Imagitas about direct mail. Our chat was recorded at PostalVision2020 7.0 earlier this year.

Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing). You can also listen (and subscribe) to the podcast via iTunes.

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