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Episode 136: USPS Informed Delivery; and USPS full-year financial results

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Episode 136: USPS Informed Delivery; and USPS full-year financial results

Ian Kerr

 Mark Fallon, CEO and President, the Berkshire Company

Mark Fallon, CEO and President, the Berkshire Company

Mark Fallon, President and CEO of the Berkshire Company, shares his perspectives on the USPS’s Informed Delivery service:

  • How Informed Delivery works (2:00)

  • Update on subscription levels (3:20)

  • How USPS has been promoting Informed Delivery (3:55)

  • The change of focus from the recipient to the sender (5:10)

  • Integrating bill payment into Informed Delivery (6:15)

  • How e-substitution and online payment are affecting letter volumes (6:45)

  • Is Informed Delivery more trustworthy than email? (7:52)

  • Do recipients and senders see value in Informed Delivery? (9:05)

  • Combining digital and physical mailing campaigns (11:40)

  • Is Informed Delivery making mail campaigns too complex? (13:40)

  • What’s next for Informed Delivery? (15:00)

  • What the USPS’s innovative Informed Address service is all about (17:25)

  • Identity fraud and Informed Delivery (21:35)

  • USPS seasonal hires for peak season (24:55)

  • Australia Post’s Mail2Day service (29:15)

Megan Brennan, US Postal Service Postmaster General, shares some comments on the USPS’s full-year financial results and the challenges facing the postal giant. (30:45)

Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing). You can also listen (and subscribe) to the podcast via iTunes.

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