This week FedEx will unveil its “mobile gift truck”.
Before you get too excited, and think that maybe this is FedEx’s answer to Amazon’s “Treasure Truck”, relax: it’s nothing of the sort.
In fact, it’s not even mobile!
Here are the details: this Wednesday 5 December, FedEx’s truck will be parked on New York’s iconic Fifth Avenue - the corner of Fifth Ave and E 52nd St to be precise. Customers will be able to select from four “specially-curated gifts across various categories”. There will be a gift option for the traveller, music lover, foodie and “home décor aficionado”.
(I have never met anyone who described herself or himself as a “home décor aficionado”. Anyway…)
TV personality and entrepreneur Catherine Lowe (she won season 17 of “The Bachelor” - and it truly boggles my mind that so many series of that show have been made) has helped curate (FedEx’s word, not mine) the collection of gifts, including selecting one for the home décor aficionado. Her pick, a scented candle, will be among the four options to select from at the mobile gifting truck.
Now, let’s remember what a scented candle is: it’s the present a desperate boyfriend buys for his girlfriend when he really doesn’t know what to get for her.
So what does all this have to do with FedEx’s core business?
FedEx will ship the selected gift item to addresses in the continental USA (excluding Alaska and Hawaii).
And how long will this “mobile” gift truck be open in the city that never sleeps? Ah… between 10am and 4pm EST.
Oh well. No doubt it will get plenty of media coverage - and most of it more flattering than this article!
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