Bpost has acquired Dutch food logistics company Leen Menken for an undisclosed price.
Leen Menken has been active in food e-commerce for the past five years. It delivers refrigerated and frozen packages to the door and handles the storage and preparation of those orders.
This is not bpost's first foray into food delivery and food logistics. Bpost has stated its desire to be a leader in delivery of fresh products to both businesses and consumers in the BeNeLux region.
Leen Menken is the logistics partner of HelloFresh. HelloFresh is a food delivery service that delivers pre-portioned and planned meals to customers each week for them to cook. The company was founded in Germany in 2011 and is active in nine countries, including Belgium and the Netherlands.
bpost's adventures in food delivery
Last year bpost acquired Belgian delivery company Bubble Post. Bubble Post has extensive knowledge of refrigerated and frozen transport for hospitality wholesalers as well as delivery of prepared meals and food boxes.
"We also have the ambition to significantly expand our activities within the sustainable and cold logistic chain in Belgium and the Netherlands." - Koen Van Gerven, bpost Chief Executive Officer
This follows bpost's Combo service, which last year was replaced by the new Home Delivery for Food platform.
The idea behind Combo, which kicked off in 2014, was that bpost would combine customers' orders (placed online across various stores) into a single delivery, made in the evening. The service cost €9.95 per consolidated delivery (up to fifteen boxes or 150kg).
The big difference between Combo and Home Delivery for Food is that customers' orders placed online in multiple stores are no longer consolidated in one delivery.
A new trial launched in recent weeks sees bpost delivering fresh bread for bakery 't Pistoleeke, located in the Belgian town of Tienen. During the trial customers are not charged any shipping costs.
All products are freshly baked in the afternoon, and then delivered to any address in Belgium the following day. Products are prepared in the late afternoon to minimise time in transit and ensure produce arrives fresh.
Food and grocery delivery is a competitive sector in the BeNeLux region. PostNL and bpost are providing delivery services for supermarket giant Carrefour in different parts of Belgium. If the two postal companies remain separate entities, they seem destined to continue to fight it out in the food and grocery delivery market.
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